PRIVACY POLICY

For our movie and game rental retail business in Nova Scotia and Prince Edward Island, Video Difference Limited and 100155 PEI Inc. o/a That's Entertainment now referred to as "Our Companies" operates three stores as well as a website at www.videodifference.com (""Site"") that supports our stores. We are committed to protecting the personal information of persons visiting our stores (""Customers"") and users of our Web Site (""Users""). To that end, we offer this Privacy Policy to inform our Customers and Users (referred to individually, or collectively, as ""you"") of how we collect, use and disclose your personal information. We will take reasonable steps to protect your personal information in accordance with this Privacy Policy and applicable law. This Privacy Policy does not apply to personal information of employees of Our Companies.

What is Personal Information?

Personal information means information about an identifiable individual and includes, among other things, a person's full name, address, telephone number, date of birth, email address, and the products rented or purchased by an identifiable individual.

When Do We Collect Personal Information?

Our Companies collect personal information from you when you voluntarily submit that information to Our Companies, for example: when you register for a customer membership in our store, or participate in one of our store-based or on-line sweepstakes, contests, or surveys; respond to an offer; register for other individualized services; purchase or rent products.

How Do We Handle Information from Children?

Please note that Our Companies have no intention of collecting personal information from individuals under the age of majority, which is 18 or 19 depending on your province (""children""). Where appropriate, we will instruct children not to provide such information to us. If a parent becomes aware that a child has provided us with personal information, we ask that the parent or legal guardian of the child contact us by sending an e-mail or writing to Privacy Relationship Manager, 6086 Quinpool Road, Halifax, NS B3L 1A1 or calling Local: 902-422-8517, or Long Distance: 1-866-422-8517 (Monday to Friday 9 - 5 pm) to request that this information be deleted from our records.

How Do We Use Personal Information?

Use of Personal Information for our Internal Business Purposes. Our Companies will use the personal information you provide for the purposes for which it was provided, for example, to process an order; to record your rental of a product and its return date; to collect debts and recover overdue rental products; to notify you that you have won a contest or sweepstakes; to respond to your inquiries; or to contact you or send you information about your membership. Our Companies will also use your personal information to administer and manage our business, to improve our Site and to better understand your needs and to improve the products, benefits, and services that Our Companies may offer to you.

Use of Personal Information for Our Companies Direct Marketing. We may also use your personal information to contact you about products and services, special offers and upcoming promotions or events offered by Our Companies, our affiliates, or our marketing partners that we think may be of interest to you (""direct marketing""). Note that although our direct marketing may include offers or marketing materials from third parties, we do not share your personal information with these third parties. If you would prefer that Our Companies not use your personal information for direct marketing, you may opt out of such uses and/or disclosures by sending an e-mail or writing to: Privacy Relationship Manager, 6086 Quinpool Road, Halifax, NS B3L 1A1 or calling Local: 902-422-8517, or Long Distance: 1-866-422-8517 (Monday to Friday 9 - 5 pm).

Transfer of Personal Information to Third Party Goods and Services Providers. Our Companies employ third party vendors, service providers, and suppliers to perform various functions on our behalf, such as fulfilling orders, processing credit card payments, debt collection, removing repetitive information from customer lists, analyzing data, and hosting and maintaining databases. These organizations may have access to personal information to the extent needed to perform their functions, but they may not use it for other purposes, such as marketing their products and services to you or providing your information to third parties.

Disclosures attendant to a Merger or Acquisition. If Our Company(ies) or its assets are acquired by another company, your personal information may be disclosed to the acquiring company to allow it to fulfil your order or provide the products, services or information that Our Companies would otherwise provide to you and generally to carry on the Our Companies business. We may also use and disclose your personal information to parties connected with the contemplated or actual financing, insuring, sale, assignment or other disposal of all or part of our business or assets, including for the purposes of determining whether to proceed or continue with such transaction or business relationship or fulfilling any records or other reporting requirements to such parties. We will require such parties to treat your personal information in accordance with this privacy policy and to use and disclose it only for the purposes for which it was collected.

How Do You Consent To Our Use of Your Personal Information as Described in this Privacy Policy?

By providing us with your personal information, you consent to our collection, use and disclosure of that information as described in this Privacy Policy as amended from time to time or as described at or before the time of collection, use or disclosure, as the case may be. If you do not want your personal information to be collected, used or disclosed in this manner, please do not submit your personal information to us or exercise opt-out procedures described above or as may be offered at the time of collection. If you have submitted personal information to us and wish to withdraw your consent to its retention, use or disclosure, please send an e-mail or write to Privacy Relationship Manager, 6086 Quinpool Road, Halifax, NS B3L 1A1 or calling Local: 902-422-8517, or Long Distance: 1-866-422-8517 (Monday to Friday 9 - 5 pm). You may withdraw your consent, subject to legal or contractual restrictions and reasonable notice.

Where permitted or required by law, Our Companies may collect, use or disclose your personal information without your consent, for example in response to a court order or subpoena, to comply with a legally permitted inquiry by a government agency or to collect a debt you owe us.

How Do We Protect Personal Information?

We take reasonable measures to protect the personal information we collect, use, store or disclose. We have implemented physical, technological and organizational procedures designed to protect the integrity and security, and to ensure the appropriate use, of your personal information. These procedures are appropriate to the nature, sensitivity and format of the personal information collected, used, stored or disclosed to us.

Given that unencrypted electronically transmitted data is not secure, we make no warranties as to the security of any information that you submit electronically, which you do at your own risk. However, we take precautions to ensure the security of any personal information submitted by Users on-line once it has been received by Our Companies.

Other Sites

Our Site contains links to other websites owned and operated by third parties. The third parties who operate these sites may treat the collection, use and disclosure of personal information differently than we do. This could be the case even for those websites that carry Our Companies trade-marks or logos or which are framed by this website. We therefore encourage you to review the privacy policies of these websites before disclosing your information to any third party. Our Companies are not responsible for the data collection, use and disclosure practices of companies or organizations to which our Site may provide links.

How can you Access or Correct Your Personal Information?

Our Companies have established and maintains a file or files of personal information for its Customers and Users providing personal information to Our Companies. Your file(s) will be kept by Our Companies and will be accessible at Our Companies 6086 Quinpool Road, Halifax, NS B3L 1A1 or calling Local: 902-422-8517, or Long Distance: 1-866-422-8517 (Monday to Friday 9 - 5 pm ). Only Our Companies employees, agents and mandataries who need to access your file(s) in the course of their duties will have access to your file(s).

If you wish to access or request us to correct your personal information, please e-mail your request or write to Privacy Relationship Manager, 6086 Quinpool Road, Halifax, NS B3L 1A1. (Some information may not be accessed in certain circumstances, for example if it contains personal information of other persons or for legal reasons.)

Changes to this Privacy Policy

We reserves the right to change this Privacy Policy from time to time. If we do make a change, this Privacy Policy will be updated accordingly. We recommend that you review this Privacy Policy periodically so that you are aware of any changes. If we make a material change to this Privacy Policy we will make reasonable efforts to notify you. For example, your continued consent to our collection, use and disclosure of your personal information or your continued use of our Site following the notification or posting of any changes to this Privacy Policy shall constitute your acceptance of these changes.

If you have any inquiries, complaints, questions or requests regarding this Privacy Policy, please send an e-mail to Privacy Relationship Manager or write to Privacy Relationship Manager, 6086 Quinpool Road, Halifax, NS B3L 1A1. This Privacy Policy was last modified on April 1, 2004.


Privacy Policy